The black background featured on this poster is to add the sinister effect, and add a darker meaning contrasting with the parody. This is also seen in the Hollyoaks fire billboard above, as the darkness creates a darker narrative.
In Photoshop, Matt B used the magic wand tool, magentic lasso tool and an eraser tool to remove the background from the orginal images.
The gradient tool was then used, dark grey and black colours were chosen for the background. The text tool was put to use to create "WHO'S THE DADDY?" again creating intertextuality with the soap magazine front cover. The logo was then inserted. The continuity error with the jumper was avoided as it has been cropped from the image.
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