Friday 14 October 2011

Hollyoaks- The Wedding Trailer



This is a soap trailer that uses different conventions to my preliminary task.

Thursday 13 October 2011

DALLAS NOTES

Opening: Jolly music behind, non-diegetic (soundtrack rather than a theme tune); creates a happy, lively atmosphere. Use of Major keys: no heavy instruments like drums. Split screen of characters all smiling, women have perfect hair and make-up. They wear jewellery and have perfect haircuts showing they have the time to make an effort.
Long establishing shot shows huge amount of space. Huge buildings made of polished glass highlights the amount of money within this city. Camera makes them look like we are flying over Texas in a helicopter, makes audience wonder whether characters own the helicopter. Season 13 of Dallas’ opening, no introduction to characters as audience is familiar with the characters faces. Starts with a huge explosion: suggesting that Dallas isn’t just a normal town; characters lives are exciting. Also suggests greed of the family; they want more oil (more valuable to them than gold). See the helicopter that in the original trailer, the camera was placed in, suggests that they are wealthy and own the helicopter which the audience only assumed within the original trailer.



DALLAS 2012: COMING SOON TRAILER: Non-diegetic minor chords to create a tense atmosphere. Drums to create suspension/tragedy. Dark lighting suggests drama. Establishing shot of a white house within a green field emphasises the wealthy family. Title cards give answer to characters question, ‘all this time my family has been fighting over oil and for what, ‘Money’. Bobby is now established as the good guy/ the “moral compass”. Viewings have fallen, family is falling apart. Become too greedy and needy, losing friends. Drama comes from closeness of family, but falling out over money.


Scenes within Dallas
Scene one:
opening shot of a huge white door, instantly showing wealth and status. Calming/soothing major chords, suggests romance with no tragedy.  Both characters are wearing clean, cream clothes, again highlighting the class. Non-diegetic score becomes minor keys, suggests to the audience that something is about to happen. Camera cuts to inside of the car, suggesting a car accident/ death. Music reaches a crescendo (climax) audience are aware of their aims.


Scene two: last scene in Dallas: Woman is sleeping in full make-up. Shows they are fake and into their appearance. Non-diegetic score is very morbid, but becomes a few calming chords. All 12 seasons were a dream. Wears a long dressing gown. Room is all tidy and everything is ordered, suggests she can afford people to come in and clean it.

Dallas 2012 Trailer



  • Establishing shot. slow pan of a city with lots of roads. Non-diegetic minor chords open the shot creating a very tense atmosphere.
  • Cut to each scene with a fade of blackness. Dark colours symbolise "dark" actions. Negative images.
  • Cut to, close up of J.R.'s hand (0.07 seconds) wearing a solid gold watch shows wealth and class. Sat in a chair opposite a huge window, however light is still dim. He supports blue pjs and a gold coloured cover, suggesting his importance within the soap.
  • (0:08 seconds) Cut to Man stood up wearing a suit, suggests class, buisness man. Interested in money. MCU on face to suggest there is no way out. Audience can grasp emotion on his face. 'and for what?'
  • Cut to a title card that says 'MONEY'- card answers the question so the viewers are automatically aware of the problem. MES= A huge field, lots of space emphasises wealth again.
  • (0:10 seconds) Cut to Shot revearse shot, shows conversation. Non-degetic drum beats suggest tension within the two characters portrayed. Camera become Symmetrical composition. MCU to again enforce the emotion and hatred between the two characters.
  • Cut to another title card, "POWER". Key words add drama to the trailer.
  • (0:16 seconds) Cut to LS of two character speaking. In a living room with one little light on, suggests hiding from something. Woman is wearing a dress suggests that she takes care of her appearance. Cut to CU of characters face. Her hair is perfect with the perfect make-up, shows she takes pride in her appearance.
  • (0:17-0:18 seconds) Cut to a black out, suggests that the issue (climax) has hit a new point. Keeps audience interested.
  • "I don't want them to be like us" cut to an over the shoulder shot of J.R. His face is lit up from one side with a serious expression. Enhances his importance within the storyline.
  • Fast pace editing through numorous shots, which the audience only get a glimps of. suggests that the family are becoming out of control. Fast paced, non-diegetic drum beats. (The beats match the editing)
  • (0:23 seconds) Cut to another establishing shot of a white house, contrasting with the green field. Looked after, suggests that they can afford help to clean the house and the surrounding grounds. Fast tracking pan towards the house.
  • (0:40 seconds) Intertextuality of the original score of 'Dallas'. Brand Identity, audience are familiar with this score, and so can gain brand loyalty.
  • Cut to a title card at the end (0:554 seconds) with loud non-diegetic sounds, again the re-appearance of the original 'Dallas' score. Targeting the adult audience who are familiar with these conventions.
  • Stereotypical cow boy with a hat and riding a horse in a huge field at the end, references to the soap being set in Texas.

Creating a Brand Identity